Using SharePoint to engage teens without web 2.0
Filed under: Learning Gateways, Online Learning, SharePoint, Twynham School
Back in March 2007 we started developing SharePoint beyond our use with staff at Twynham School in order to support students in their preparation for GCSEs. Students had a ‘Student Gateway’ page before this which was used for notices and key information but at this time we had not ventured into providing significant content. How did we go about engaging students back in 2007 when web 2.0 was an emerging term (in our world)? With our 2 year anniversary nearly here our work has enjoyed significant success with 50% of students using or online resources on a recent snow day without direction.
When we started to think about making content available our first question was ‘how do students use the internet?’ We did our research then and I have repeated this today which shows the same trends but with new ideas emerging.
- Teenagers spend 31 hours online a week- Top 3 activities are messenger (50% of teens are using MSN messenger in the UK at last count), You Tube (instead of TV) and then homework.
- Teenagers main driving influence online are music and gaming.
- Teenagers are increasingly moving away from email as a form of communication.
This information left us daunted as we considered how we might compete (or at least co-exist) with the influences on a teenager’s social life. Our next decision was perhaps the most important in engaging teenagers- we decided not to compete or be compared with a teenagers web 2.0 world until we had the right resources available. The key to this decision was student voice and in particular interviews we ran with students. They told us that they didnt want or need us to replicate their web 2.0 world and school should be functional and not attempt to be cool. Most importantly we found a need that the internet did not fulfill- a clean and simple one stop shop to help students revise efficiently and effectively for all their GCSE exams. BBC bitesize and other sites are simply too generic, trying to cover all topics and exam boards.
What was really revealing is they way students approached the internet. One student gave this example saying, ‘Google is great but I spent 3 hours searching for a good Maths GCSE revision site and couldnt find one. There was just to many options’. What became clear is teenagers are not as good at searching the net as we think and evidence suggests they are less succesful than adults. Talking to students at length showed us that they wanted high quality resources, produced by their teachers (who they trusted) in an simple and easy to use interface. The result of all this preparation and talking to students was our Revision Gateway. Were we succesful? Within one month of building a site we had 70,000 visits from the 240 students in year 11. Below is an image of our Revision Gateway homepage and tomorrow I will explain how we built this relevant online learning resource for our teenagers which has gained such high user adoption.